CALGARY, Alberta –Hockey Canada and Bauer Hockey have unveiled Hockey Canada’s new official red jersey, which features the iconic Hockey Canada crest for the first time in four years and has a Maple Leaf visible from every angle of the jersey to honour our national symbol.
The jersey’s collar highlights the pride and performance that every Canadian athlete demonstrates when they represent our country with a gold Maple Leaf symbolizing each of Canada’s men’s, women’s and para hockey programs, as well as the passion that Canadians have for our national teams.
“When our national team athletes take to the ice, they carry the support and strength of every Canadian, and our new jersey is a symbol of that connection,” said Debbie George, vice-president of marketing and brand engagement for Hockey Canada. “From the return of our iconic crest to the Maple Leaf on each sleeve and other unique jersey details that signify what it means to represent Canada, we are incredibly proud to showcase this jersey and we hope Canadians will be just as proud to wear it.”
In December 2025, Hockey Canada and Bauer Hockey announced an eight-year partnership extension that ensured two of hockey’s most prominent brands will continue growing the game together for years to come, building on the success of a partnership that has been welcoming more participants to hockey for more than 20 years.
“Nothing brings Canadians together more than the Maple Leaf and the game of hockey,” said Mary-Kay Messier, chief marketing officer for Bauer Hockey. “We’re proud to partner with Hockey Canada for the launch of a jersey that represents so much to Canadians, from on-ice performance on the world’s biggest stage to pride, purpose and connection in our communities. The legacy transcends generations and inspires tomorrow’s athletes who will wear this symbol across ponds and in rinks in every province and territory.”
ELBOWS UP
The Maple Leaf and Hockey Canada logo are pressed into the jersey’s elbow area, creating a tactile, tone-on-tone treatment not previously used before on a Hockey Canada jersey.
OUR NATIONAL SYMBOL
A central design concept, the Maple Leaf is seen from all angles—front, back and side. It includes sublimated leaves that flow through the shoulder before being interrupted by a larger, integrated leaf that adds depth and movement.
GOLDEN LEGACY
The iconic Hockey Canada crest returns with a gold border to honour our country’s storied hockey legacy and represent Canada’s shared commitment to providing a gold-standard experience for our National Winter Sport on and off the ice.
The official Hockey Canada Bauer jersey will be available for purchase later this fall and Hockey Canada Insiders will get early access — sign up today to be the first to shop .
For more information on Hockey Canada and, please visit HockeyCanada.ca , or follow along via social media on Facebook , X, Instagram and TikTok.